The successful type. Marketing and sales are a relationship business. If someone is so kind as to trust a company with their email, that company should respect that prospect/customer's wish and tell them more about opportunities to make their life better by using their product or service and other valuable information. read more
Companies whose existence depends on the continuous making of sales and the closing of deals are inclined to use email marketing the most, since this form of marketing is an effective generator of leads. read more
Second, email newsletters can leverage existing content. Many companies do quick summaries of their most popular blog posts and link to the articles from their newsletter. Third, email newsletters give you the freedom to include different types of content that might be important to your organization. read more
Welcome emails have among the highest open rates of all types of emails, so be sure your welcome emails make a great first impression of your organization’s email-marketing program. These emails are a huge opportunity to upsell, build credibility and trust, and enhance your brand. read more